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Birth of a Brand: Westend

Lifestyle, Fashion

We're as excited as expectant parents about the launch of Westend! Conceived between the coasts in Columbus, Ohio, Westend is a collection of eyewear that mixes vintage opulence with a swirl of downtown couture that's straight from the heart of Middle America.


Frames We Love: Serafina Megan

Lifestyle, Fashion

When our copywriter isn't traveling near and far, raising loud but amazing children, or writing about eyewear—she's collecting it. Her current favorite is the Serafina Megan frame that she likes to wear as she attempts to make her way through another overdue library book.


Time to Treat Yourself

Lifestyle, Fashion

Moms are some of the hardest working people on the planet. From the time your bundle of joy arrives, until long after they graduate, you're doing a lot. Sometimes you're doing it all. Diapers, laundry, helping with homework, guiding tweens through middle school, or lending your shoulder to get them through their first broken heart.

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