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Birth of a Brand: Westend

Lifestyle, Fashion

We're as excited as expectant parents about the launch of Westend! Conceived between the coasts in Columbus, Ohio, Westend is a collection of eyewear that mixes vintage opulence with a swirl of downtown couture that's straight from the heart of Middle America.


You'll Be Over the Moon for Lunettos

Lifestyle, Fashion

We're proud of all our frames, but Lunettos holds a special place in our hearts because we've watched the brand grow from an idea to a prototype to a bestseller.


Kids' Picklez Glasses: Cute As a Speckled Pup and Under $50

Lifestyle, Health, Fashion

If you're chasing your tail looking for quality kids' glasses, you're barking up the right tree now. Meet Picklez. He's the adorable namesake and brand mascot for children's eyewear exclusive to

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