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Happy Anniversary to Us!


Four years ago, we took a leap of faith and stepped outside of the contact lens world we'd known for over two decades. We decided that the time was right to do for glasses what we did for contacts—provide customers with an online shopping experience that guaranteed great quality eyewear and service that has since been called stellar. (We couldn't forgo the humble brag.) We jumped into the idea with both feet, and it's been a spectacular ride ever since. Glasses, sunglasses, reading glasses, computer glasses—if your eyes needed it, we wanted to get it to you at the lowest cost possible.


We Have an Eye for Great Books: In a Dark, Dark Wood


Ruth Ware's debut thriller "In a Dark, Dark Wood" opens with a twenty-something crime writer lying in a hospital room confused, battered, and more than a little uneasy. As her thoughts begin to clear, she starts to piece together the days and hours prior that all began at her estranged high school friend's hen party. Or, as we'd say in the States, bachelorette party. It's been ten years since they've seen each other, and awkward doesn't begin to describe their deadly reunion.


Free Up Your Face


As much as we love glasses—and helping people mix up their style with great looking eyewear—we understand that some days it's nice to be free from frames. Maybe you want to swim, ski, or just give your eyes a little breathing room, so to speak.