Meet Elise: DG's Buyer

Karen Vujnovic

Meet Elise

Being a buyer goes far beyond looking at cool specs and whipping out a corporate card to pay for a bevy of fine looking frames. When we chatted with Elise Buchholz, the buyer for DiscountGlasses.com, we learned that your math game needs to be sharp and you need a firm "no" to handle a lot of the sales reps peddling their wares. Being a buyer, she tells us, isn't anything like a day at the mall. Here's what Elise had to say about curating our inventory, her favorite smell, and why she won't ever shave her head.

Elise Buchholz, Buyer
Elise, the Buyer

What's the most challenging aspect of being a buyer? The hardest part is having to say no and knowing when to say it to the sales reps. They are always try to sell you the next best thing and give you all the reasons why you need it. You have to use your best judgment and be able to say no without feeling bad about it.

What influences which frames you choose? I try to think about what may be missing from our assortment, as well as looking at what is selling for us. I also like to look at what trends I'm seeing and how we can fit those in our collections.

What book(s) are you reading right now? ”Stranger Beside Me” by Ann Rule.

What advice would you give someone aspiring to become a buyer? Being a buyer can be fun, but it is certainly not as glamorous as one may think. There's a lot of math and analyzing reports. There's also a decent amount of travel, which can be fun, but can grow old quickly, especially when you have back to back meetings and don’t actually get to “see” the city that you are in.

What superpower would you like to have and why? Teleportation. I can not tell you the number of times I have wished to be somewhere without having to drive or fly there. Mostly when I want to be back in my home!

Cats or dogs? I like both, but I prefer cats, mostly because I have one. I also prefer small dogs over big ones.

I love listening to Podcasts. I started listening to Podcasts 2-3 years ago and got hooked. I probably listen to 5-6 episodes a week of various genres, but most of them are about true crime.

I want to get better at cooking. I am not very good, but my husband is an excellent cook. We make all of our meals together, and I try to help as much as possible, but still have a long way to go.

I'm really, really good at being clumsy. I constantly run into or trip over things. There’s always some mystery bruise on my body that is the result of my clumsy-ness. In fact, my mom likes to call me “grace” because I have none.

I'd never, ever in a million years shave my head. For starters, I have a lumpy head, so I would look terrible. My hair is one of my favorite features about myself; it would be tragic.

I can't live without Burt’s Bees chapstick. I have to have a tube with me everywhere I go. I am an addict.

Every day I make sure I kiss my husband at least once.

My favorite smell in the world is Play-Doh. My husband once bought me the Play-Doh fun factory as a birthday gift, and I was most excited to smell it.

I love my husband, our cat, and cheese.

Living in Columbus is awesome. I’ve lived here for almost ten years and still find new things I love about this city.

Christmas morning makes me smile. Every. Single. Time.

Elise Buchholz, Buyer
Elise, the Buyer

Karen Vujnovic

Frames We Love: Arlington Eyewear AR1027

Time for New Glasses?

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