Birth of a Brand: Westend

Karen Vujnovic

Introducting Westend

We're as excited as expectant parents about the launch of Westend! Conceived between the coasts in Columbus, Ohio, Westend is a collection of eyewear that mixes vintage opulence with a swirl of downtown couture that's straight from the heart of Middle America.

Our cat-loving, globetrotting buyer, Elise, created Westend by weaving the classic looks of bygone eras with street style that punctuates our capital city's vibrant art scene. Using her adopted hometown as a muse, she said, "Columbus has a sophisticated, stylish vibe, and I wanted to represent the city within the brand, so I named Westend frames after various neighborhoods."

Westend Grandview Heights

Elise's favorite frame: Grandview Heights

With Columbus as the brand's backdrop, the new eyewear line pushes past our bovine-rich history and shoves the nickname 'cowtown' aside. The sophisticated, edgy, Midwest-born eyewear collection is made for anyone 20-90 who prefers to define their style rather than be confined by fads.

Westend stands to be the most unconventional collection we've introduced since we've been serving up great glasses. We cordially invite you to peruse the frames, ruminate over your favorites, and get inspired to break fashion rules at every turn.

Step outside of lackluster fads and become a style icon in the making.

What's your favorite Westend frame? Share with us below or on social using #DGWestend!

Karen Vujnovic

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